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NEW-BK180
NEW-BK180 - Social Media Marketing for Dummies by Shiv Singh
  • ©2010
  • Social Marketing is an up-to-the-minute way to spread the word about your real estate business.
  • This book will help whether you are a new agent just starting out in the field, or a seasoned agent with years of experience and looking to get closer to your customer base.
  • Identify social media sites that appeal to your target audience, evaluate niche communities, develop your voice, and measure your results.
  • With this book you will:
  • See how Twitter®, blogs, Facebook® fan pages, and YouTube® videos can enlist your customers to promote your business.
  • Explore incentives for your customers.
  • Find out how to link your website to social media.
  • Select the right social media sites for your business.
  • Update your website for the social media world.
  • Measure the results of your efforts.
  • Understand how consumers influence one another in social networks so that you can boost your customer base and your sales.
  • And so much more!
    • $24.99(1+ qty.)
     
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    NEW-BK181
    NEW-BK181 - Facebook Marketing for Dummies by Paul Dunay and Richard Krueger
  • ©2010
  • Learn how to market your real estate business to Facebook's hundreds of millions of loyal members for free!
  • Use Facebook tools and built-in applications to connect with your customers.
  • Learn how to use the Wall, host events, start discussions and promote your business.
  • Branch out into more engaging Facebook ad strategies and measure your marketing success.
  • Learn how Facebook works and what to keep in mind as you develop a new kind of relationship with your customers.
  • Design a Feacbook page that really makes your business stand out and create a strategy for great marketing success on Facebook.
  • Tap into Facebooks efficient network of connections to expand your customer base.
  • Gather marketing information through Facebook Insights.
  • Extend your Facebook clients to your own website with Facebook Connect.
  • And so much more!
    • $24.99(1+ qty.)
     
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    NEW-BK179
    NEW-BK179 - Buzz Marketing with Blogs for Dummies by Susannah Gardner
  • ©2005
  • Blogs can be great real estate business boosters and this book will help you choose software, get your blog up and running, open communication with your customers, and focus content and structure on the things that will provide the best bang for your real estate business.
  • Get tips from some of the best business bloggers!
  • Build good will and customer loyalty through your own blog.
  • Blogging is a fast, fun way to give your real estate business a friendly online face - and help boost your customer base and sales.
  • Discover how to:
  • Set up and maintain a blog.
  • Involve your customers.
  • Earn trust, educate and build a community.
  • Follow blogging etiquette and culture.
  • Find your right voice.
  • Encourage links to your blog.
  • And more!
    • $24.99(1+ qty.)
     
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    NEW-BK178
    NEW-BK178 - Twitter Marketing for Dummies by Kyle Lacy
  • ©2010
  • Your real estate customers are already tweeting on Twitter®, and now it's time for you to join them!
  • This book shows you how to develop and implement Twitter® strategy into your real estate marketing mix and let your customers participate in your business and help spread your message.
  • With this book you will:
  • Learn how other leading companies are using Twitter®
  • Learn how to sign up, create a market-friendly profile, and find followers.
  • Develop a marketing roadmap using Twitter®, focus on your target market, and learn to use Twitter's unique strengths.
  • Discover how to assess your progress with Clings and Google Analytics™.
  • Learn how to enhance your business by using tools like HootSuite, Ping.fm, and TweetDeck.
  • Learn about the pitfalls to avoid.
  • Gain tips for finding your Twitter voice.
  • Learn about case studies from successful Twitter business campaigns.
  • And much more!
    • $24.99(1+ qty.)
     
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    NEW-BK177
    NEW-BK177 - Twitter Power by Joel Comm with Ken Burge
  • ©2009
  • If you are in the business of promoting your real estate business, you need to know about Twitter!
  • Twitter is a great and effective way to keep people connected and up to date on what's going on with your real estate business.
  • Twitter Power shows you how to leverage the power of Twitter for instant business benefits - like reaching new markets and increasing your sales.
  • Twitter is a must-use online tool for any smart businessperson.
  • This book is jam-packed with clever ways to utilized the social networking power of Twitter.
  • Success in real estate business is about staying connected - to colleagues, teams, and especially to customers and Twitter offers a new, high-tech way to achieve that connectedness in an increasingly competitive world.
  • Joel Comm is one of the world's leading social media and online marketing experts who knows and teaches how to make money on the internet.
    • $24.95(1+ qty.)
     
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    NEW-BK176
    NEW-BK176 - Twitter Tips, Tricks, and Tweets by Paul McFedries
  • ©2009
  • Twitter is one of the simplest forms of social media to use and one of the newest, most effective ways to reach your customer base.
  • This book will show you how to utilize Twitter to its full capacity to help expand your business.
  • Learn how to:
  • Create your free Twitter™ account and keep up with your real estate business contacts - in real time.
  • Search for people to see if any of your customers have Twitter accounts, and invite your customers to join.
  • Post updates online or via your mobile phone.
  • Share your Twitter feed by putting an app on Facebook™, displaying Twitter updates on your Blogger site, or adding Twitter widget to your website or MySpace® page.
  • And much more!
    • $19.99(1+ qty.)
     
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    NEW-BK175
    NEW-BK175 - This is Social Media Tweet, Blog, Link and Post Your Way to Business Success
  • ©2009
  • Learn how to profit from social networking without having to spend all day doing it.
  • This book is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your real estate business.
  • Includes simple, practical steps, real life examples and quick definitions to explain social media jargon.
  • Stay ahead of the competition and increase profits by reaching new customers and doing more business with your existing customers.
  • This book covers:
  • Facebook
  • Picasa
  • LinkedIn
  • YouTube
  • Twitter
  • Ecademy
  • Podcasts
  • Blellow
  • Blogs
  • And more!
    • $19.95(1+ qty.)
     
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    NEW-BK174
    NEW-BK174 - The New Rules of Marketing & PR - 2nd Edition
  • ©2009
  • How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly.
  • The internet and social media have transformed the way companies communicate with consumers. This book shows you how to leverage the potential of Web-based communication to build a personal link with your market. Forget old advertising tactics that don't work online. Adopt the new rules and start a profitable relationship with your buyers and those who influence them.
  • 287 pages, 6" x 9" softcover.
    • $19.95(1+ qty.)
     
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    NEW-BK172
    NEW-BK172 - Shift by Gary Keller
  • ©2009
  • Markets shift and so can you. Sometimes you’ll shift in response to a falling market and other times you’ll shift to take your business to the next level. Both can transform your business and your life.
  • You can change your thinking, your focus, your actions, and ultimately, your results. You can get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. Put your business into another gear—shift!
  • SHIFT explores twelve proven strategies for achieving success in any real estate market including:
  • Master The Market Of The Moment: Short Sales, Foreclosures, and REOs
  • Create Urgency: Overcoming Buyer Reluctance
  • Re-margin Your Business: Expense Management
  • Find The Motivated: Effective Lead Generation
  • Expand The Options: Creative Financing
  • 356 pages, 7" x 9.25" softcover.
    • $21.95(1+ qty.)
     
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    NEW-BK173
    NEW-BK173 - Foreclosures, Short Sales, REOs & Auctions by Ted Highland
  • ©2009
  • With Foreclosures and short sales reaching unprecedented highs, it is increasingly important for licensees to stay current on these topics.
  • This book discusses the four hot topics in today's market focusing on the legal ramifications and reviews ways the agents can successfully market these properties.
  • 120 pages, 8.5 x 11" softcover.
    • $12.27(1+ qty.)
     
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    NEW-BK171
    NEW-BK171 - How to Sell a House Fast in a Slow Real Estate Market by William Bronchick and Ray Cooper
  • ©2009
  • HOT SELLER!
  • In this practical guide, William Bronchick offers a proven plan for finding buyers using aggressive marketing techniques, advertising, repairs and upgrades, home staging tactics, and a wealth of other, creative, effective strategies.
  • In How to Sell a House Fast in a Slow Market, Bronchick shows you how to:
  • Develop a customized plan for action.
  • Be aggressive and market your listing to potential buyers.
  • Set the perfect price for a quick sale.
  • Prepare a house and make a killer first impression.
  • And much more!
  • this comprehensive, practical guide comes with real-world examples, as well as resources, checklists, and forms that make selling simple, fast, and profitable.
  • 225 pages, 6" x 9" softcover.
  • Free shipping on orders over $500.00 or more.
    • $19.95(1+ qty.)
     
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    NEW-BK170
    NEW-BK170 - The 250 Questions Everyone Should Ask About Buying Foreclosures by Lita Epstein
  • ©2008
  • Whether your clients are looking to buy foreclosed property as an investment or as a dream home, The 250 Questions Everyone Should Ask About Buying Foreclosures provides you with the essential questions and answers you need to:
  • Decide if a foreclosure purchase is right for your clients.
  • Learn the foreclosure rules particular to your state.
  • Find thousands of property listings before anyone else.
  • And much more.
  • 185 pages, 5.5" x 8.5" softcover.
  • Free Shipping on all orders of $500.00 or more.
    • $9.95(1+ qty.)
     
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    NEW-BK169
    NEW-BK169 - The Only Real Estate Investing Book You'll Ever Need by Thomas E. Coronato and Helen Coronato
  • ©2008
  • A fast-changing mortgage market means that opportunities are everywhere.
  • The Only Real Estate Investing Book You'll Ever Need helps you find these real estate opportunities for your clients.
  • Thomas E. Coronato and Helen Coronato have negotiated real estate projects in three states and they offer a clear path to profits through today's real estate investment jungle, no matter what kind of property you and your clients are working with.
  • 323 pages, 6" x 9" softcover.
  • Free shipping on all orders of $500.00 or more.
    • $14.95(1+ qty.)
     
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    NEW-BK168
    NEW-BK168 - 10 Steps to Avoid Foreclosure - Save My Home! by Tom Geller
  • ©2008
  • Save My Home! is the step-by-step guide to avoiding foreclosure.
  • You'll learn why lenders and banks don't want to foreclose on a home and how your clients can use the lender's reluctance to their advantage.
  • Many homeowners facing foreclosure don't have to lose their homes, show your clients how they can avoid foreclosure - no matter the size of their debt and even if their mortgage is already in default.
  • Learn about the lending strategies that will help your clients avoid foreclosure including:
  • New methods to determine the true value of a home.
  • How to find hidden sources of equity.
  • The pros and cons of modifying existing loans.
  • Information to avoid scams.
  • 176 pages, 4.1" X 6.6" softcover.
  • Free shipping on orders of $500.00 or more.
    • $7.95(1+ qty.)
     
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    NEW-BK167
    NEW-BK167 - 10 Steps to Finding a Buyer Today - Sell My Home! by Elna R. Tymes and Charles E. Prael
  • ©2008
  • Sell My Home! is the step-by-step guide to getting a quick sale no matter the condition of a home or the status of the local real estate market.
  • This book contains the essential strategies for finding a buyer for your listings - from home staging for an open house to alternative marketing techniques.
  • Sell My Home! explains how to give your listing the advantage over other listings in the neighborhood.
  • You'll learn:
  • How to find the most realistic price for a home.
  • Tips to create "curb appeal" and to make a lasting first impression.
  • Ways to spread the word and draw attention to your listing.
  • 144 pages, 4.2" X 6.6" softcover.
  • Free shipping on orders of $500.00 or more.
    • $7.95(1+ qty.)
     
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    NEW-BK166
    NEW-BK166 - Understanding 1031 Tax-Free Exchanges - 2nd Edition - by Thomas J. Mahlum
  • ©2008
  • This updated continuing education title explores the history, evolution, rules, and forms of the strategy used to defer tax liability until a later date. Loaded with real-life examples and calculations, agents will learn the vocabulary and application of tax-free exchanges so they are better able to answer client questions.
  • This book covers
  • The basics of 1031 Exchanges and includes explanation of the key forms needed in a 1031 exchange.
  • Examples and practice for computing capital gain and taxes due on capital gain.
  • 73 pages, 8.5" x 11" softcover.
  • Free shipping on orders of $500.00 or more.
    • $12.27(1+ qty.)
     
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    NEW-BK163
    NEW-BK163 - Real Estate Rainmaker: Guide to Online Marketing - by Dan Gooder Richard
  • ©2004
  • Learn the new rules of online real estate marketing!
  • Old rule: Your website is all about you.
  • New rule: Your website is all about the customer.
  • Old rule: Online advertising will surpass offline advertising.
  • New rule: Integrated offline and online advertising wins every time.
  • Old rule: Delivering leads is the only job for a website.
  • New rule: The best websites deliver leads and customer service.
  • These are just some of the new rules of online marketing that you’ll find in this helpful, hands-on guide.In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business.
  • Whether you’re a novice or a veteran real estate pro, you’ll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy–with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies.
  • Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
  • 336 pages, 6.25" x 9.25" hardcover.
  • Free shipping on orders of $500.00 or more.
    • $29.95(1+ qty.)
     
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    NEW-BK164
    NEW-BK164 - Commercial Real Estate Investing for Dummies - by Peter Conti and Peter Harris
  • ©2008
  • Determine a property's worth.
  • Find the Right Financing.
  • Handle Inspections and fix problems.
  • This friendly guide covers the entire process, offering practical advice on negotiating and closing win-win deals and maximizing profit.
  • From office buildings to shopping centers to apartment buildings, you'll see how to find great properties, size up sellers, finance your investments, protect your assets, and increase your property's value.
  • 358 pages, 7.25" x 9.25" softcover.
  • Free shipping on orders of $500.00 or more.
    • $21.95(1+ qty.)
     
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    NEW-BK165
    NEW-BK165 - 1,200 Great Sales Tips for Real Estate Pros - by Christina Hoffman Spira and Mariwyn Evans
  • ©2006
  • In the competitive world of real estate, keeping your business edge can be tough. Now, 1,200 Great Sales Tips for Real Estate Pros comes to the rescue with the best and most practical tips and lists from REALTOR® Magazine - all in one volume.
  • Perfect for brokers, agents, and other real estate professionals.
  • This practical, one-of-a-kind guide is perfect for learning the business of real estate and perfecting the best and most effective tactics and techniques for helping your real estate career and business grow.
  • This is the quick-access guide you'll turn to every day for the information you need to reach the top and stay there - information such as:
  • 23 steps for generating more leads.
  • 5 ways to practice real estate lawfully.
  • 5 great sources for mailing lists.
  • 6 ways to get positive PR.
  • 7 tips for working with foreign real estate buyers.
  • 8 1031 exchange rules you can't ignore.
  • 5 favorite FSBO flips.
  • 5 credit mistakes buyers can avoid.
  • 7 nice ways to counter sellers' listing objections.
  • 7 steps to get out of a slump.
  • 10 steps to creating a successful blog.
  • 272 pages, 6.25" x 9.25" hardcover.
  • Free shipping on orders of $500.00 or more.
    • $24.95(1+ qty.)
     
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    NEW-BK159
    NEW-BK159 - Green Living for Dummies by Yvonne Jeffery, Liz Barclay and Michael Grosvenor
  • ©2008
  • Want to join the worldwide environmental initiative? This practical guide is packed with realistic ways to help your buyers and sellers care for the environment and create a better home for their loved ones - from reducing energy use and waste and scaling back reliance on a car to making a difference at work, and in the community.
  • In this book you will discover how to:
  • Make eco-friendly home improvements.
  • Work greener transportation into your lifestyle.
  • Eat locally and organically.
  • Raise green kids.
  • Repair, restore, and reuse.
  • Become a green consumer and investor.
  • 368 pages, 8.25" x 9.25" softcover.
  • Free shipping on orders of $500.00 or more.
    • $19.95(1+ qty.)
     
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